Expired luxury listings can be a double-edged sword; it can work for a lot of people who put in the time and effort and get a massive list of potential listings and people wanting to hear what you have to offer or you can ultimately put in the time and effort and yet still waste a lot of valuable time writing letters, knocking on doors, making phones calls and never (and I mean never) get the luxury listing you were hoping for. Regardless of this risk, I still love using expired listings. They are my number one source of new business that is not a referral. A lot of agents in my market overlook them, for whatever reason; to me though it’s a gold mine, I just have to find the right expired listings to go after. Here’s why I love them and go after them, they are essentially an unlimited source of motivated seller leads. (more…)
This post How Expired Listings Helped Me Land My First Million-Dollar Listing was first seen at www.SecretEntourage.com
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